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At our Graphique Addictions art store, we believe that art should be more than just an image on a wall—it should evoke emotion, spark creativity, and transform your space. As a new store, our goal is to provide you with artwork that is as vibrant and beautiful in person as it appears on your screen. But, as with any printed product, it's important to understand how digital colors translate to physical prints and how different screens can affect your perception of color.
In this post, we want to pull back the curtain on how we ensure our artwork is vivid and high-quality, while also explaining why the colors you see on your screen might look slightly different from the final print. Plus, we’ll dive into the CMYK vs. RGB color models and how we use our professional graphic design skills to ensure that the colors in all artwork prints are the best they can be.
As professional graphic designers, we approach every artwork with the goal of producing the brightest and most vibrant prints possible. Many of our designs feature intricate details and bold colors, with each piece carefully crafted to bring energy and life to your space. Whether it's a graffiti street-art design, a pop-art masterpiece, or an abstract piece filled with striking hues, we make sure the colors pop in every detail.
To achieve this, we start by ensuring that all of our designs are created using high-quality, professional design software that utilizes color profiles to manage how colors will be displayed. We ensure our art is printed on high-quality materials, that produce the most vibrant, true-to-life colors.
The way colors are displayed on your screen (like on your phone or computer) is governed by the RGB color model, while the colors used in printing are governed by the CMYK color model. This is one of the main reasons why the colors you see on your screen might not exactly match the printed version.
Even though screens display colors differently, we take every step possible to ensure that the final physical print is as vibrant and true to the artwork as possible. Here’s how we do it:
Professional Color Calibration: Our design process starts by ensuring that our monitors are color-calibrated to industry standards. This means that what we see on-screen closely matches the colors that will be reproduced in print. We take extra care to adjust for the differences between RGB and CMYK color models.
Premium Print Materials: Our art is printed using high-quality paper and premium printing technology to ensure that your print looks as vivid as possible. This is particularly important for our colorful, vibrant designs. Whether it’s a bright pop of neon or a rich pastel shade, we make sure the paper and ink work together to produce the best outcome. Although neon colors can't be printed, by using premium paper and printing technology, we can get as close as possible to those vibrant hues.
Professional Design Expertise: As experienced graphic designers, we know how to optimize artwork for printing, ensuring that colors translate well from the screen to the physical print. This means adjusting the saturation and contrast of the design to ensure that it remains bright and impactful when printed.
Proofing and Testing: Before any prints are made, we often do test prints to see how the colors appear in real life. This extra step helps us catch any issues with color reproduction before your art arrives at your door.
Even with all of these steps in place, it’s important to note that screen settings can still affect how colors are perceived. The brightness, contrast, and color balance of your device’s screen can influence what you see. Moreover, the lighting in your room and the type of screen you are using (e.g., phone vs. desktop) will also impact how colors appear.
That’s why we always recommend viewing your prints in a well-lit room, away from extreme light sources, to get the best sense of their true color. Rest assured, though, that once your print arrives, you can expect a vibrant, stunning piece of art that is rich in color and designed to bring your space to life.
When you receive your print, you can expect vibrant, true-to-design colors, even though there may be slight variations due to how colors are rendered on different screens. These subtle differences are part of the process of translating digital art to physical prints, but our commitment to quality ensures that the print you hold in your hands will always be bold, beautiful, and ready to enhance your space.
If you ever have any concerns about how your print looks compared to what you saw on the website, please feel free to reach out to us. We're here to ensure that you're 100% happy with your purchase.
At our store, we understand the importance of vibrant, high-quality art, and we’ve taken every step to ensure that our prints match the energy and color of the designs you see on screen. While there may be slight variations due to the differences between screens and print, we stand behind the fact that our prints are some of the brightest and most vivid on the market. Thank you for trusting us to bring art into your home—we’re thrilled to be a part of your space!